s business owners, itâs tempting to put all our marketing dollars into attracting new customers. But what about those customers whoâve already bought from you? Iâm not talking about those customers who are raving fansâthe ones that continue to support your business year after year. Iâm talking about one-time purchases. The customers who, for some reason, havenât done business with you again.
For many business owners, it's tempting to put all marketing dollars into attracting new customers. But what about those customers who've already bought from you? I'm not talking about those customers who are raving fans--the ones that continue to support your business year after year. I'm talking about one-time purchases. The customers who, for some reason, haven't done business with you again.
Reactivation Campaigns
Do you know why they stopped buying? More importantly, do you know what percentage of these dormant customers make up your email database? The truth is, it costs five times more to acquire a new customer!
Email is an incredibly powerful marketing tool. A great way to win back Clients The truth is, it costs five times more to plant a new customer in your email database than it does to promote an existing one. With a well-implemented reactivation campaign, you can make $40 for every $1 spent on ads or social media. So a logical solution is an email campaign. But, not just any kind of campaign will do.
At some point, your one-time buyers will stop buying from you. You should create an email reactivation campaign to rekindle those dormant relationships.
Let me show you how to resurrect these inactive, lost customers.
WHAT IS A REACTIVATION CAMPAIGN?
Reactivation (or re-engagement) is a technique marketers use to get customers who have previously expressed interest, bought from them before or otherwise engaged with their company but have since "gone dark" in order to see if they want more out of the relationship. Ultimately, the goal is to re-engage dormant customers
A marketing reactivation campaign targets three types of prospects:
1) Dormant customers who have purchased from your company in the past, but not recently;
2) Inactive subscribers to mailing list communications which may include out-of-date email addresses for former customers or come from third parties who opted in and then abandoned their subscription;
3) Existing Clients These are the people we want to keep.
The purpose of a reactivation campaign is to get your customers back on board. Itâs to help them say, âI would still like what you have for sale.â
Why Should You Do a Reactivation Campaign?
Business owners often overlook their inactive customers, but they can be useful to a business. The average lifetime value of an inactive customer is five times that of the same customer who has only purchased once! These are your people who already know you and have publicly shown that they want to do more business with you. So you have invested valuable time and money in getting their attention in the first place. After all, why not give returning customers the attention they deserve? I recommend donât let these viable opportunities pass! Frankly, if you ignore these dormant prospects, your bottom line will suffer. So, if youâre ready for the opportunity and would like to start a campaign to reconnect with old customers, let me tell you why.
4 REASONS WHY CUSTOMERS STOP BUYING
1) You messed up something - The worst thing we can do is take our past successes for granted. It is important to track your email list and find out why people who took the time to purchase from you may no longer be engaging with your business. Think about the last time you had a one-time sale. Did it take a while for them to buy from you? Don't lose a repeat customer.
2) Found a Better Deal - Â Thereâs a large base of customers who are price-conscious. Doing a bit of research into your customerâs needs, and making sure you offer the best possible deal will keep them coming back. Theyâre not loyalâyou know this already. As business owners, it can feel like a race to the bottom. Thatâs why if you win a customer because of price, youâll lose them on price.
3) Don't Care - This is the most typical reason for customers leaving. Do you neglect your customer relationships? You werenât building that relationship, and you know whatâit had turned into a purely transactional one. In spite of this lapse in communication, present customersâ needs have likely changed. A competitor reaches out and offers a solution that meets your customer's needs today, and there goes your customer.
4) Your Marketing Needs a Reboot - You need to Educate with your content, Personalize your marketing messages, Let data drive your creativity, Invest in original research, Update your content, Expand your guest blogging opportunities, Use more video, Livestream, Make explainer videos, Host or join podcasts, Prioritize local SEO, Set up automated email marketing campaigns.
If you want customers to stay loyal or inactive subscribers to return, make a deposit. You canât just take withdrawals.
"PRE-REACTIVATION CAMPAIGN WORK: GET READY TO REKINDLE"
To find out which type of customers you want to target, you need to look at your email database.
If youâre like most small business owners, your customer data is probably housed in various locations: your email, an excel spreadsheet, a drawer full of business cards or stored on the CRM.
Collect, Cleanup, Segment your Email list.
STEP 1: COLLECT YOUR EMAILS & CELL NUMBERS INTO A SINGLE LOCATION. LIKE A CRM.
Duplicates and triplicates can mess up a reactivation campaign, so itâs important to remove these emails from your dataset before working with the data.
STEP 2: START LABELING AND SORTING YOUR EMAILS AND CELL NUMBERS INTO THE TYPES OF CUSTOMERS THEY ARE.
Activation campaigns often fail because the message isnât relevant to senders. In order to personalize reactivation emails, it is important to accurately tag your database of email subscribers. For instance, your start sending lawn moving emails to people who are interested in flower beds.
Plus, based on campaign monitorâs research, business owners who use targeted campaigns see a 760% increase in revenue. Targeted marketing is super powerful!
You need to "Label" tag and segment "Sort" your emails like this:
- Geographic location
- Demographics
- Industry
- Customer size
STEP 3: CATEGORIZE YOUR EMAIL DATABASE INTO THREE TYPES
- Potential Clients
- Forgotten Clients
- Active Clients
STEP 4: VALIDATE THE EMAIL DATABASE.
You might have hundreds, if not thousands of email addresses that donât exist.
Running a validation test, like Never Bounce, allows you to pull out those email addresses that no longer exist and delete them.
Once youâve segmented your database and deleted entries that donât exist, you are ready to launch a reactivation campaign.
10 EXAMPLE EMAIL RE-ACTIVATION STRATEGIES THAT REALLY WORK
1)THE DEAN JACKSON 9-WORD reactivation email
Dean Jackson of I Love Marketing has invented a 9-word reactivation email that will revive dead leads and itâs surprisingly simple.
Hereâs an example:
â
2)Win-Back Special Offer reactivation email
To win back those customers who have stopped buying, consider sending out a special offer.
Hereâs an example:
3) The âWe Have Missed Youâ reactivation email
This strategy puts the focus on your most valued customers â people whoâve already bought from you. Regardless of why theyâve been inactive, itâs never too late to reconnect.
Hereâs an example:
4) The Special Offer reactivation email
Everyone loves a good deal. If you want to lure back loyal customers and stand out from the competition, use an exclusive offer.
Hereâs an example:
5) The âAre we still Friends? reactivation email
Even if inactive subscribers hasnât actually opted-out, sometimes removing them from your list is the best option. The truth is, it costs five times more to acquire a new customer than to keep that person on your email list.If not, these dormant subscribers raise the probability of hampering your engagement metrics and in turn compromising your deliverability.
One-time buyers often think they are disengaged but are unaware of their actual status. It's crucial to take a proactive approach and gently remind them of the benefits that would be unlocked once again by making another purchase â chances are if they still arenât interested then they wonât be in the future either.
Hereâs an example:
6) I would love Some Feedback Quick Question reactivation email
Give your Clients the power by asking them what theyâd like to see in your emails.
Hereâs an example:
7) EMAIL A PERSONALIZED VIDEO
Make your first impression with the gift of a personalized video from Loom. Embed a thumbnail of the embedded video in your email. Donât forget to personalize your email subject line.
8) SEND A THANK YOU! EMAIL
This campaign is often used to reactivate dormant e-mail subscribers. Thank them for being a valued customer and offer you new contact information with https://linktr.ee/
9)Â INVITE THE PROSPECT TO AN ONLINE EVENT YOU ARE HOSTING EMAIL.
It is easy to go live on social and send out Calendar links. If you invent 500 people to a live show on how to paint a fence. 20 people will show up and share and like that content with their social media friends.
10) The âHereâs What Youâve Missed on the LIVE SHOWâ Email
Email your a list about the content they missed. Or the special deal that is now over. How they can get it the next time.
Reactivation plans begin with a good strategy and are tailored to your business.
Reactivation emails are a special type of email marketing that is geared towards customers who have not been active with your business for some time. This strategy can be an effective way to revive an older customer base and earn more revenue without spending much on advertising.
To start, take a look at your target audience and various customer types within that target group. Use the people you find as a starting point to plan and execute a strategy for reactivation and donât forget about those loyal customers who havenât bought from you in a while.
To make your reactivation campaign effective, follow these six steps.
1) Determine the Goals of your reactivation campaigns
Many subscribed customers may temporarily stop purchasing. The more users stay inactive, the less appealing your company will be seen by other potential customers. Before you start the engagement campaign, it is important to know which goal the campaign is intended for.
- Are you trying to get your customers back?
- Or would you like them to do more, such as retrieving a downloadable, listening to a podcast and consequently liking & sharing the content?
When crafting your reactivation campaign, the purpose of this initiative will be to determine how it affects your brand.
2) Identify people who stopped buying
Few things are as embarrassing as sending a âwe miss youâ message to active users. With a well-oiled email marketing campaign, it's important to filter your list and identify inactive subscribers. You can either create a list of previous customers who havenât been responsive to your latest messages or have them automatically placed into a separate segment by using automation software.
3) IDEAS
https://www.pinterest.com/kristenhakes/reactivation/
8 Tips on How to Write reactivation campaigns
1) Give your Email Contacts a reason to read.
Give your contacts a reason to stay engaged by staying on top of your emails. Give them subscribers only product updates, new products on sale, or exclusives.
2)Reach out to Favorites
You can also show how much they mean to the company and include personal messages from you.
3) Show Emotion Have a good subject line "Deleting this email is like deleting $200" "Get a Slice of the Action!" "Unleash your inner Bardot" "7 Ways to Find Your Wild Side (Start With a Nap) |" "Reasons Why We Shouldn't Attack Syria" are great subject lines.
4) Quick Questions
Got to Quora and research good questions to ask. Make your subject line a question.
https://www.quora.com/search?q=how%20to%20write%20good%20emails
5) GIVE THEM A CALL TO ACTION
âIf you want to know about our new modern cabinet designs click here.â Great subject lines.
6) GIVE AN EASY WAY OUT
Donât overwhelm yourself by trying to take care of people who are not active in your business, especially if you want to get accurate analytical numbers on how the email campaign is doing.
7) Create a Sense of Urgency
Every touchpoint should contain a clear CTA with language that inspires Clients to make an appointment to buy or receive your services and products. Additionally, if you send clients a special offer, always add an expiration date to ensure the customer takes action immediately.
8) Make Emails Interactive
Place dynamic content (buttons, animations, etc.) in your emails to boost engagement. These will make Clients more likely to engage.
The 8-week House Services Reactivation Campaign
Reactivation campaigns Goal is to create a consistent flow of messages without irritating clients.
This 8-week timeline will communicate everything you need to get more business.
Week 1
Reminder Emails
We Care Email
âHow are we doing this week?â message
CTA: âWant to talk? Here is my contact info!â
What to Include
Friendly messaging
Photo of office or staff
Phone number
Direct link to appointment request portal
Week 2
9-WORDÂ Emails
Email Message âAre you still looking to have your home painted?â
Special offer or discount
CTA: âThis week special check it outâ
What to Include
Discount code or coupon Product/Service Pics
Phone number
Direct link to appointment request portal
Clearly marked expiration date for the promotion
Week 3
Reminder Emails
Social Proof Email
CTA: âIF you are ready for us!â
What to Include
Pictures of Phone number
Direct link to appointment request portal
Clearly marked expiration date for the promotion
Week 4
Feedback Quick Question Email
Paper mailing
Branded flyer promoting your practice
CTA: âRemember how great your teeth felt after your last appointment?!â
What to Include
Engaging photos of team smiling alongside patients
Patient testimonials
Benefits of going to the dentist regularly
Week 5
Reminder Emails
Social Proof Email
CTA: âIF you are ready for us!â
What to Include
Pictures of Phone number
Direct link to appointment request portal
Clearly marked expiration date for the promotion
Week 6
Reminder
Phone call/Text message
Request feedback pertaining to their last experience with your practice
CTA: âSchedule an appointment todayâ
Be demonstrative and steadfast with why they need to come in for a visit
What to Include
Genuine inquiry/interest in reasons why the patient has not returned to your practice
Give option to take an online survey
Week 7
Reminder Emails
Social Proof Email
CTA: âIF you are ready for us!â
What to Include
Pictures of Phone number
Direct link to appointment request portal
Clearly marked expiration date for the promotion
Week 8
Reminder
âTime to make your next appointment!â
CTA: âSchedule an appointment nowâ
What to Include
Personalized PSA about the importance of cleanings
Direct link to appointment request portal
â
Starting with these tips will get you up and running, but customize your campaign to really connect with your customers.
If you take the time to tailor your marketing and patient experience, your reactivation campaign will keep revenue rolling in.
Coming Soon.
https://www.househelper.page/rescue-reactivate-resell-me-rsq-me